Monthly Subscription Meal Builder Box for Sage Products
We recently had the pleasure of launching a new website for Sage Products, a Cork-based company producing ready-made meal boxes using 100% Irish produce. The brand is focused on convenience without compromise — offering fresh, healthy meals made with real ingredients and no shortcuts.
The project involved creating a digital platform that could clearly communicate Sage’s values while delivering a smooth, intuitive user experience. Built using a headless setup, the front-end of the site was developed in Webflow to give full control over design, layout, and storytelling. For e-commerce, we integrated with Shopify, allowing Sage to manage orders, products and fulfilment with ease.
A key feature of the build was the subscription model — customers can subscribe to receive a box of meals each month, with full flexibility to swap out individual items each week, as long as the overall order stays above a minimum of €40. This gives customers control while helping the Sage team plan stock and delivery efficiently.
The new site not only showcases Sage Products’ commitment to quality and local sourcing, but also serves as a powerful sales and marketing tool for a growing brand. The visual storytelling made possible by Webflow allows the team to communicate their ethos clearly, while Shopify handles the heavy lifting behind the scenes.
As the business continues to grow, we’re supporting Sage with ongoing content updates, SEO improvements, and performance optimisation. It's a great example of how combining the right tech stack with thoughtful design can support a small Irish producer in scaling up — without losing the personal touch.
